Why projects fail? Part 3

Why projects fail? Part 3: "The importance of stakeholders for project success: the C-NOMIS case study"

Why projects fail? Part 1

Why projects fail? Part 1: "In my previous post (Why projects fail?) I explained the background to the C-NOMIS Information System project initiated by the National Offender Management Service (NOMS) in 2004."

7 Principles of Software Testing

7 Principles of Software Testing: "ISEB Software Testing Foundation training courses introduce students to the fundamentals of software testing, including the reasons for carrying out tests, basic test processes and the general principles that underpin testing good practice. Knowing these principles, and understanding how they affect the software tester, is crucial to passing the IS"

New article: The Fundamentals of Software Testing

New article: The Fundamentals of Software Testing: "Look at the fundamentals of software testing from an expert point of view"

ITIL service management foundation

ITIL service management foundation: "Knowledge Train explains the benefits of achieving an ITIL service management qualification"

ISEB Software Testing Foundation

ISEB Software Testing Foundation: "Knowledge Train now offers this ISEB Software Testing Foundation course, that I need to come back to later. Thought I could share with everyone here."

ITIL v2 qualification training from Knowledge Train

ITIL v2 qualification training from Knowledge Train: "Knowledge Train has started to introduce ITIL v2 IT service Management training courses"

M_o_R Management of Risk training overview

M_o_R Management of Risk training overview: "Learn and understand M_o_R management of risk qualifications with Knowledge Train"

ISEB IT Information System Qualification Overview

ISEB IT Information System Qualification Overview: "Learn about ISEB qualifications with Knowledge Train"

MSP programme management training course

MSP programme management training course: "Learn and understand MSP qualification and programme management with Knowledge Train"

MSP Managing Successful Programmes course

MSP Managing Successful Programmes course: "Knowlege Train is ready to launch its first MSP course in May!"

New marketing media

I chose to name my blog as Online Marketing, instead of SEO or SEM (search engine marketing), simply because I believe it would be too narrow minded to look at SEO or SEM in isolation. I must confess however that it is SEO where I started getting addicted to online marketing.

In the UK, probably worldwide also, thousands of business startups choose SEM to be the main marketing strategy or even their business plan. The reason for it is simply because SEM (or SEO) is of low risk, totally managable and delivers measurable results.

Search engine marketing became a standard business start up solution whatever industry you are in. It is the most efficient and cost effective way of researching your market, before you even decide to throw in a large amount of money. Search engine marketing is just like a mirror reflection of traditional marketing concept; whatever your marketing goals are, you are able to find an online approach to meet them.

I would like to put SEO or SEM into the large picture of online marketing, which includes marketing using all other online elements, such as email marketing and online social marketing, online PR and branding. I certainly don't want to fall into the pitch of SEO technology or even worse, into technical tricks of SEO blackhat that undoubtedly, would be abandoned someday. The even more important issue is that, marketing needs to be related to business and corporate strategies all the time, i.e. the reason for marketing activities.

Welcome to New media marketing, where we believe everything is possible with online marketing.